Wednesday, 2 September 2009

How Coaching Can Make AND Break Your Business

Yes, too much coaching can actually harm your business massively. But some businesses do make this mistake.

Like personal coaching, goals should be agreed on at the beginning of the coach/client relationship, along with a time frame to meet these goals. Nothing should be left open-ended. I’m amazed at how many businesses become dependent on a coach – this should never happen, and a professional and ethical coach would not allow things to develop in this way.

The common mistakes with over-coaching in business stem from developing a dependency on the coach and the coach enabling the business owner/director to do this.

Key tips for maximising successful outcomes from your business coach relationship.

  • Ensure there are agreed SMART goals at the outset of your coaching relationship.
  • When you present your business to your coach, ensure they fully understand your business needs and the key areas you want to focus on.
  • Ask you coach to work with you on a Beginning, Middle and End coaching strategy with specific reviews for the agreed areas in progress.
  • Never forget that you are in control, the coach is there to assist, NOT tell you want to do.
  • Make sure the coaching relationship is solution focussed rather than problem based.
  • Decide early on, (if you have staff) is the coach mentoring you to coach your staff, or are they going to be working directly with your team – we all know that too many cooks spoil the broth.
  • Ensure your staff have a route to you, to feed back how they feel the coach is adding value to the business’ performance.
  • Ideally a business coaching relationship should last no more than 6 months but with room for informal or formal reviews as you move forward, depending on individual needs.
 Some great reading resources for building successful businesses include:-

1. The Seven Habits of Highly Effective People (Steven R Covey)
2. Built To Last (James C Collins)
3. In Search Of Excellence (Thomas J Peters)
4. Wikinomics (Don Tapscott & Anthony D Williams)
5. Now Discover Your Strengths (Marcus Buckingam & Donald O’Clifton

Choose your business coach wisely and it could be the best investment you ever make.

Copyright Elizabeth Bacchus



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