Like personal coaching, goals should be agreed on at the beginning of the coach/client relationship, along with a time frame to meet these goals. Nothing should be left open-ended. I’m amazed at how many businesses become dependent on a coach – this should never happen, and a professional and ethical coach would not allow things to develop in this way.
The common mistakes with over-coaching in business stem from developing a dependency on the coach and the coach enabling the business owner/director to do this.
Key tips for maximising successful outcomes from your business coach relationship.
- Ensure there are agreed SMART goals at the outset of your coaching relationship.
- When you present your business to your coach, ensure they fully understand your business needs and the key areas you want to focus on.
- Ask you coach to work with you on a Beginning, Middle and End coaching strategy with specific reviews for the agreed areas in progress.
- Never forget that you are in control, the coach is there to assist, NOT tell you want to do.
- Make sure the coaching relationship is solution focussed rather than problem based.
- Decide early on, (if you have staff) is the coach mentoring you to coach your staff, or are they going to be working directly with your team – we all know that too many cooks spoil the broth.
- Ensure your staff have a route to you, to feed back how they feel the coach is adding value to the business’ performance.
- Ideally a business coaching relationship should last no more than 6 months but with room for informal or formal reviews as you move forward, depending on individual needs.
1. The Seven Habits of Highly Effective People (Steven R Covey)
2. Built To Last (James C Collins)
3. In Search Of Excellence (Thomas J Peters)
4. Wikinomics (Don Tapscott & Anthony D Williams)
5. Now Discover Your Strengths (Marcus Buckingam & Donald O’Clifton
Choose your business coach wisely and it could be the best investment you ever make.
Copyright Elizabeth Bacchus
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